Privacy Policy

Last Updated: October 19, 2025

At Affluence Sterling, we are committed to protecting your privacy and providing a secure and serene luxury experience. This Privacy Policy explains our practices regarding the collection, use, and disclosure of your personal information when you use our website, book a luxury rental, or interact with our concierge services. By using our services, you consent to the data practices described in this policy.

1. Information we collect

We collect information from you to provide, maintain, and improve our services, and to fulfill our legal obligations. This may include:

Identity information: Name, date of birth, government-issued identification (such as passport or driver's license), and personal images.
Contact information: Postal address, email address, and phone number.
Reservation information: Property preferences, booking dates, special requests, and the names and ages of other guests.
Financial and payment information: Credit card details, billing address, and transaction history, used to process your payments securely.
Health information: Any details you voluntarily provide regarding medical conditions, allergies, or disabilities to ensure your comfort and safety.
Preference information: Details about your interests and preferences to provide you with personalized concierge services.
Technical and usage information: Data about your device and how you interact with our website, including IP address, browser type, location data, and browsing activity. We use cookies and similar technologies for this purpose.
CCTV and images: Images from security cameras on our properties, collected to ensure safety and security for our guests and staff.

2. How we use your information

We use your personal information for the following purposes:

To provide and manage your stay: Process reservations, manage payments, and provide personalized concierge services.
To communicate with you: Send booking confirmations, respond to inquiries, and provide information about your stay or our services.
For marketing and promotions: With your consent, we may send you information about special offers, new properties, and promotions. You can opt out at any time.
To improve our services: Analyze usage data and feedback to enhance the booking process and overall guest experience.
For security and legal compliance: Prevent fraudulent activity, verify your identity, enforce our terms and conditions, and comply with all legal obligations and reporting requirements.
To tailor your experience: Use preference information to customize your stay, such as by arranging special amenities or activities.

3. How we share your information

We only share your information with trusted third parties as necessary to provide our services or comply with legal requirements.

Service providers: We may share information with service providers who perform functions on our behalf, such as payment processors, concierge partners, and property management vendors.
Corporate affiliates: We may share information within our corporate family of companies to provide, integrate, and improve our services.
Legal and safety purposes: We may disclose your information to law enforcement, government authorities, or other third parties when required by law or to protect our rights, property, or safety.
Business transfers: In the event of a merger, acquisition, or sale of assets, your personal information may be transferred to the new owner.

4. Your rights and choices

You have certain rights regarding your personal information, subject to applicable law:

Access: Request a copy of the personal information we hold about you.
Correction: Request that we correct any inaccurate or incomplete information.
Deletion: Request that we delete your personal information, though we may be required to retain some data for legal purposes.
Objection: Object to the processing of your personal information for marketing purposes.

5. Data security

We implement robust security measures to protect your personal information from unauthorized access, use, or disclosure. These include encrypted payment transactions, secure servers, and strict access controls. While we take every precaution, no method of transmission over the internet is 100% secure.

6. Contact us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Affluence Sterling
Email: affluencesterling@affluencesterling.com
Address: 8000 N. Federal Hwy Suite 4004, Boca Raton, FL 33487

7. Changes to this privacy policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on our website and updating the "Last Updated" date. We encourage you to review this policy periodically.